Behind a Glass Facade – Make Your Shop Front Stand OutJason Siddall
A shop front is the face of your business. It is the first thing that passers-by see when they look at your business, the equivalent of a first impression. Since they draw people into – or past – your shop, you should make every effort to ensure it is eye-catching and attention-grabbing.
So, what are the best ways to ensure you have the perfect shop front that works in the favour of your business? If you are ready to put in the work, keep reading to learn how to turn your simple glass and aluminium storefront into something your customers can’t resist!
A Clear Story
A beautiful story, framed perfectly by glass and aluminium is a sure way to grab and keep attention. Stories have a way of staying in your memory long after simple advertising does. Create displays that go beyond just the simple showcasing of products and specials by including a theme or a story that draws shoppers inside to learn more.
Remember to avoid using generic and clichéd ideas for your storefronts. By choosing different and out-of-the-box ideas you ensure that you stand out from everyone around you. You also avoid alienating potential customers who feel that they are not within your target market.
Have a Focal Point
Another thing to remember is to have a good focal point in your window. This is easy when your store is framed by a simple aluminium and glass front, so make the most of this with something eye-catching. Ask yourself “What do I want people to notice first?” Then build your display around drawing the focus to that point.
“Eye-level is buy-level”. This is one of the best known retail secrets when it comes to shop front advertising and product placement. Check the eye-level from the outside of your shop and make sure that your focal point is displayed here. Once you have determined this, you can arrange smaller items in the front and larger items in the back and use multi-levels to keep things interesting.
Light It Up
If you have put time and effort into your display, make sure people passing by can see it! It may sound like a silly suggestion, right? But sometimes your store’s lighting may not be enough to do the job properly and you may need to invest in additional shop front lighting.
The most reliable way to check this is to go outside your store and look at it from the perspective of a passer-by. Can you see the products? Do your products get lost once it is dark, or once the main mall lights are turned off for the night?
Clear the Clutter
The designs and ideas that you use in your storefront should be clean and clear. Avoid overstuffing the space with products or props that could detract from your product. Simplicity is key – think about your display like the glass and aluminium of your windows, simple but functional and elegant!
Cluttering your storefront is one of the biggest mistakes you can make. You lose what you want people to see, and they will just move on. If you cram too much in one window you run the risk of not only looking disorganised but also of overwhelming customers.
It’s About Balance
Along with clutter, if it is too busy you lose the balance in your shop front, so also avoid colours that clash or items that are displayed unevenly. Always remember that less is more and you will find your balance.
Keep Up With the Changes
While you may be content with your glass and aluminium store window forever, it is still vital to keep the items displayed in it relevant and up to date. This may seem like a lot of work. However, you don’t want to miss out on Valentine’s specials and advertising because you still have your Christmas display up.
By making changes at least once a month, you will be able to keep people’s interest until they are ready to come in. You can plan your ideas as well – maybe have four to six months’ worth of storefront ideas ready to go so you are not trying to arrange things at the last minute.
If you would like more information on the best way to frame your shop front displays, contact us today and one of our friendly team will be happy to answer any questions you may have.